From Engineering to Influencer Marketing with Naomi Genota

Oct 3, 2022

Joining us on this week’s podcast is Naomi Genota.

Naomi is a New York-based content creator, online educator, and talent manager at Booth Society. In this episode, we’re getting down to the nitty-gritty about how she went from working as a Structural Engineer making six figures to doing content creation full time.  

Before a family vacation to the Philippines, Naomi was offered a raise at her job. After the initial excitement began to wear off, she questioned whether climbing the corporate ladder was something she even valued. 

She also shares a realistic picture of what the transition to full-time content creation is like. For Naomi, this included juggling both the Engineer job with her growing social media business before being able to make the leap entirely. 

Knowing how much she wanted to be able to take people with her on the influencer journey, she began sharing her knowledge and expertise with others. I’m thrilled she is here with us today to share what she has learned over the years with our audience.

Things you’ll learn: 

• The path Naomi took from engineer to influencer
• How she began building a business that replaced her 6 figure engineering job
• The specific engineering skillsets she’s able to use in her content creation role
• The truth about becoming a full time content creator (spoiler alert, it doesn’t typically happen overnight!)
• The ways she helps others find brand deals and partnerships and the course she created to assist content creators build a solid business foundation.
  

Links in this episode:

SponMaster Online Course

Outside Your Cubicle Mastermind

Naomi’s Instagram

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